FMCG CONNECT (MARKET BLIETZKRIEG)

FMCG CONNECT

MARKET BLIETZKRIEG CAMPAIGN

We will help you bring your products to the Russian market with our individual mission FMCG CONNECT (FMCG BLITZKRIG).

FMCG CONNECT MISSION

Traditional distribution channels such as retail chains and distributors aren’t going away any time soon, though they are now just one aspect of the omnichannel shopping experience.

Due to our knowledge of the most players in the retail and distribution channels we make it easier for a small or big business get into contact with Russian Pre-Qualified Buyers. We will help you develop your pricing matrix and arm you with all the necessary data to keep your ground while negotiating.

SUCCESS-PROOFED STRATEGY WITH CLEAR DELIVERABLES

FMCG CONNECT

ADVANTAGES

Why MARKET BLIETZKRIEG Campaign?

Because we will approach only top retailers and distributors across Russia to make the process fast, smooth and result-delivered.

MARKET RECONNAISSANCE

Market Capacity and Dynamics
Customs Database Analytics
Retailer’s Prices in xlsx
Costs and Expences
Tailored Pricing Matrix

DIRECT-TO-BUYER APPROACH

Top retailers and distributors
FMCG-Specific
Fast Feedback from buyers
Contact data
Margins and expences

TIME & MONEY SAVING

No business trip expences
No visa is required

SUPPORT

Full language support
Summary on the Feedbacks
Business roadmaps

TRANSPARENCY

Transparent reporting and feedback over all stages of the project

OPTIONAL COMMUNICATION

Optional ZOOM Meetings
Samples delivery

WHAT TO EXPECT

MARKET SCREENING

Market Capacity and Dynamics in your specific industry
Customs Database Analytics (shipping records by HS Code)
Key importers, their export prices in US $ and quantities
Customs tariffs and logistics costs
Check on sanctions and barriers

REPORT ON RETAILERS PRICES in .xlxs

Shelf prices of the top Russian retailers manually converted into .xlsx data
Labels translated into English
Cloud sharing of pictures
The first impression on assortment, suppliers, prices and prospects

PRICING MODEL in .xlxs

Price quotation based on variables which can be changed and flexibly configured with formula:

Initial price +
Customs tariffs +
Logistics costs +
Competitors prices converted into Excel file +
Taxation +
Margin of distributors and retailers =
Your Quatation

TOP RETAILERS & DISTRIBUTORS

Approaching top retailers & distributors
Mailing and cold calls to introduce your product or service to potential partners.
Getting feedback on the quatation offer

FEEDBACK & OPPORTUNITIES

A follow-up session after the mission to discuss feedbacks
Maximization of created opportunities
Elevatation of generated contacts

MISSION ROADMAP: 1 STAGE: MARKET RECONNAISSANCE & PRICE QUATATION

FAST

We start with the 360º All in one Multipage Report with main market statistics, capacity and dynamics in your specific industry
It also includes CUSTOMS DATABASE Analytics with Shipping Records by HS Code with Pie Charts and Line Graphs
Export prices in US $ and quantities, detailed contact data
Customs tariffs and logistics costs for your product to be brought to Russia
Incentives & Barriers

We visit Top Retailers and meticulously take pictures of the shelves
Prices are converted into .xlsx data report
Labels are translated into English
All pictures are cloud-shared for constant access
The first impression on assortment, suppliers, prices and your fit for the market

We help you prepare your Price Quotation in Excel based on your initial price-list with added costs such as:
Customs Duties & Fees
Logistics expences
Retailers prices
Margin of distributors and retailers
Taxation
All variables can be updated and flexibly configured

We translate your promo materials into Russian
We prepare pitch decks and price model in Russian

MISSION ROADMAP: 2 STAGE: TESTING THE WATERS (REACHING THE CUSTOMERS)

FAST

We start approaching top retailers & distributors
We send out your Pitch Decks
We make Cold calls to introduce your product or service to potential partners
You have the list of the companies we get into contact with

Upon receiving feedbacks on your Pitch deck we start passing them to you with the Companies Profiles
You have the list of the companies with weekly updates
We hold regular meetings on the Project

We start sending your prepared Price Quatation to the companies which had expressed interest in your presentation
We have preliminary round-up sessions upon feedbacks and results

We summarize all the info on the Project
We hold a follow-up session after the mission to discuss feedbacks and develop a strategy
Together we maximize created opportunities and elevate generated contacts

3 STAGE: TRANSITION TO SALES PHASE (OPTIONAL)

TRANSITION TO SALES PHASE

We set up ZOOM meetings with retailers & distributors interested in your offer to clarify all the financial and juridical details of the future cooperation
List of requirements and budgets to start working with retailers & distributors
We provide full language support and summaries on the meetings
To round it all out, we host a follow-up session after each meeting
We discuss in detail our next steps to maximize opportunities created

We help you with a bilateral contracts, translation, verification
we assisst in harmonizing the terms and conditions of the contract
Negotiate the contract terms
Participate in mutual video conference calls
Resolve the issues

We determine the list of necessary permits to bring the product into the country
We suggest you certification companies and customs brokers or manage them on your behalf
We suggest you logistics companies
We coordinate individual packaging and labeling of goods with the networks
If necessary, we carry out repackaging in accordance with the requirements

We provide you with full support at all stages until the first order is delivered
Resolve shipping and customs clearance issues
Visit customers on the ground (if necessary)

*FMCG Connect Mission is delivered within 4 months.